Week 3 Interim Critic

The interim critic gave a little bit to work with. Below is the typed out version of the paper critic and below that is what I gained from speaking to other students and my tutors about my ideas and mockups.

What is the central issue?
Sexism towards women.

Is the central issue easy to identify?
Yes.

If so, why?
Use of text, butterfly imagery.

In regard to the issue what is the designer specifically commenting on and is this clear?
Behavioural attitudes towards women, insult disguised as a compliment.

Is the designer using Pathos (emotion), Logos (logic) or Ethos (authority of the presenter)?
Pathos.


Below are mockups of idea that I have started to work on. Each one doesn't have any references to the brief topic of NZ so that will need to be incorporated into the designs later on.

 

The above idea didn't work so well because it has no heading or tagline and is hard to decipher the meaning behind it. 

This idea was the strongest of the lot but the speech part of it seemed to date in the 20th century rather than the 21st. The image of the women with butterfly wings is strong but doesn't make sense when viewed without the speech. There was an idea mentioned that I use the typical NZ backyard as the background for my men. From that I gathered the idea that they would be thinking and talking of the girl rather than her being really there.

These two are the wrong direction for my topic.