Week 3 Headings/Taglines/Calls to action

Headline (main message)

Tagline (context-supporting headline say it straight)

Call to action (what do you want the reader to do?) 

Either the tagline or call to action relates directly to the imagery.

Headings;

Increasing women in the Labor Force.

The Labor Force is becoming equal for women.

It’s not the 19th Century anymore. 

Taglines;

From 1983 to 2012, the percentage of women who are working in the labour force has increased from 38% to 58%.

Women are competing with other women in the workplace instead of HELPING each other.

Call to actions;

Help each other out.

Be a mentor, not a competitor.

Lose the gossip sessions.