Bibliography

The Wolf of Wall Street poster for "The Women of Wall Street" idea.

• https://www.behance.net/gallery/10663523/The-Wolf-Of-Wall-Street

The image for the start of my 19th century idea.

• http://www.palgraveconnect.com/pc/doifinder/10.1057/9780230250840

The information which I based my "Women Through the Ages" poster and used statistics from.

• https://www.dol.gov/wb/pcswinfographic.pdf

Readings;

• http://www.amanet.org/training/articles/Caution-Women-Competing-at-Work.aspx
• http://www.huffingtonpost.com/mia-redrick/why-women-compete-with-other-women_b_7035278.html
• https://www.theguardian.com/global-development/2014/sep/29/women-better-off-far-from-equal-men
• http://www.economist.com/node/15174418

Posters for week 1 poster models;

• https://unfetteredequality.com/2016/04/01/sexual-assault-awareness-month-survivor/
• http://www.kaieteurnewsonline.com/2015/09/22/more-than-350-child-abuse-neglect-cases-reported-thus-far/
• http://www.teara.govt.nz/en/ephemera/26089/equal-pay
• http://www.dailymail.co.uk/femail/article-2785206/It-s-500-000-vagina-tax-Sarah-Silverman-goes-penis-shopping-new-campaign-highlight-gender-pay-gap.html

Week 6 Rational

Rational;

The concept of these final posters is that there has been a large increase in the amount of women who have joined the work force, therefore my stand point of the social issue of not enough women in the work place is positive because there is a noticeable change. The two posters are “Women Through the Ages” and “The Women of Wall Street”.

This responds to the brief by using visual rhetoric to communicate my stand point. My designs respond to my concept through the relatable nature of pathos because the work force is a relatable subject to most adults.

The “Women Through the Ages” poster uses the progression of time and dress for women from 1980s to 2010s to enhance the statistic in the body text. This poster uses an actual font from the 80s for the title. I have also used creepy doll like figures as a ironic look at the progression of women from weak and doll like to strong and powerful.

“The Women of Wall Street” poster is a parody of the “Wolf of Wall Street” poster. This is done to show that women are becoming more involved in businesses that used to be male dominated work spaces. 

Week 6 Poster Wall

Week 6 Finalised Posters for Print

These posters are the final ones that I sent off to the printers and am very happy with.

Week 6 Poster Final Big Development

These are the finalised poster concepts, they do need touching up in the way of text, fonts and colours.

The font needs changing to mimic the poster design of the real "wolf of wall street". The bottom text is too skinny to be read from afar. And the font in general is too thin in many places to see properly at a normal size. The font of the "starring" stuff needs to change or become capitals. 

The fade of the women works really well but the figures in the front need to be a little more vibrant and pop out of the poster to show the happiness of the 21st century women. The tagline at the bottom in the white is too small and in a weird place so it needs to be moved and made the same font and size as the bulk text.

Week 5 Second Poster Idea and Development

So to restart my idea for the second poster concept I took a very different path into a parody of the Wolf of Wall Street DVD poster. This is to play on the fact that this area of jobs was previously dominated by men and now has an increasing amount of women in the industry. 

My parody has changed the "wolf" into a powerful looking woman with a woman as well casting the shadow. The "starring" contains instead of actors, having adjectives about women and how important they can be. Also instead of the credits at the bottom have been changed to something that talks about women and their involvement in employment. This concept as a whole works really well because it is recognisable as "wolf of wall street" but yet it is obvious that it talk about women in employment and high class businesses. I do need to work on the fonts and sizes to match the real poster.

Week 5 Interim Critic

This interim critic gave me a perspective on the way my work was headed. Below is the typed out version of the paper critic and below that is what I gained from speaking to other students and my tutors about my ideas and mockups.

Do the visual solutions clearly communicate the central issue?
The central issue is the equality of the amount of women in the work force and that it has increased and it is a positive thing.

Is the central issue easy to identify in both solutions?
Yes, they both represent the diversity of the roles women have within the labour force. They also promote support for other women.

If so, why?
The drawings of the women represent the different roles. The text emphasises the issue and the idea of support.

If not, why?
I didn't realise that it was promoting the equality. Maybe that idea could be a little stronger. If it's about equality, maybe use more positive colours?

Are the posters visually engaging?
Yes.

If so, why?
I think that the hands are really cool. The range of different illustrations is interesting. 

Without the text on the bottom, the poster does not succeed in showing my concept at all. It may look nice but does not service it's purpose. I will have to restart this poster again. I am finding it very hard to create another poster that shows the concept and is a different style to my first one.

Just looking at the figures, it is hard to tell that they are from different time periods. If I want to carry on with doing them like that, then I need to make it way more obvious and maybe look at stats from a wider time period so I can do more specialised figures. I could also look into art styles from these time periods to change the figures into them. To make the transition through the time periods look like improvement for women, i could make them steadily get happier. If not, I should go the other way and look at only a wide variety of professions and maybe talk about them in the subtext. Also the background colour is not a colour that screams feminist or even womanly so that needs to be changed. Purple and white are the official feminist colours so I should look into using those.

Week 5 Poster Development

The below posters are two further developments from my previous developments. 

The poster above is a very big change from the last poster that is a development on. I have taken the same images of tools used by women but this time changed the style of the poster from 19th century scrapbook to comic book.

Not much of a change from the previous poster with the same style but many new drawings on it and a progression of time periods through the figures.

Week 4 Second set of Poster Drafts

The below posters are two developments of my concept of the positive side of the increase in women participation in the work force.

I took the idea of the 19th Century scrapbook and created the poster above which includes tools from many professions that women can have now but not in the 19th Century. The poster as a whole doesn't work because the middle section doesn't make sense with the text on it and the whole composition of it is unusual and confusing. It also, without the text, doesn't bring across my topic. This poster needs to be scrapped and I need to go in a new direction.

This poster is working more than the one above it but still not quite enough to be a fully formed poster even without the polishing. The repetition of the same figures on each three lines was done to fill out the space because I didn't have the time to draw more but it was suggested to me that each line of figures represent a time period mentioned in the minor text "1983 to 2012", so I will try that. 

Week 4 Artist Models for New Idea

This scrapbook entry is the style of 19th century scrapbooking. It has yellowing textured paper, softer tones, some pencil parts, unusual cutting (looks more like ripping) of the components. There is also flow of the imagery, pointing in one certain direction. I will have to look at the fonts that would have been used in the 19th century. 

For my second poster idea, it is very hard to find artist models or poster models that I can comment on.

Week 4 Reassessment of Ideas

After scraping my previous poster draft, I went way back to my initial idea of women in the workplace and did some research into it. I found some readings that spoke of the good side of women in the labor force. "From 1963 to 2012, women's labor force participation goes from 38% to 58% of females 16 and over." So I chose to do the positive side of women's participation in the workforce instead of the negative side which I had previously chosen.

I talked to on of my tutors about this and we looked at different styles that I could parody to produce ideas that could take me out of the narrowness of my previous idea. One that we came up with was the 19th century scrapbook and another was having many drawn women on the poster.

The scrapbook idea would work with my idea if I incorporated tools that many women use daily throughout their jobs such as medical tools, pens and paper, cooking tools, etc. These would be on the outside of the central message and heading.

The women on the second poster would be doing all different jobs, wearing different clothes that was related to what they did. I was thinking about using my character of the women for this idea. The message would either be down the bottom or at the top.

Week 4 Poster Draft

This was my early poster design with the drawings I had done and the idea of the men thinking about the women. I hadn't gotten to the point where I had put any of the heading or tag lines in. This meant that I had not left any space for them. In fact I had been going about these posters the whole wrong way. I had narrowed my ideas down to this one thing and got so stuck in one idea that I couldn't think about the second poster or even change this one much. This idea was a dead end. I needed to step back and look at my concept from a different angle.

Week 3 Headings/Taglines/Calls to action

Headline (main message)

Tagline (context-supporting headline say it straight)

Call to action (what do you want the reader to do?) 

Either the tagline or call to action relates directly to the imagery.

Headings;

Increasing women in the Labor Force.

The Labor Force is becoming equal for women.

It’s not the 19th Century anymore. 

Taglines;

From 1983 to 2012, the percentage of women who are working in the labour force has increased from 38% to 58%.

Women are competing with other women in the workplace instead of HELPING each other.

Call to actions;

Help each other out.

Be a mentor, not a competitor.

Lose the gossip sessions.

Week 3 Drawings

These drawings have been done to replace the men and women toilet symbols and to create a certain overall look to the poster. These posters were done on my iPad because that is a medium that I feel very comfortable with. The drawings of people are like this to create a creepy, unsettling feeling for the viewer, to show the creepiness behind the way many men view women.

Week 3 Interim Critic

The interim critic gave a little bit to work with. Below is the typed out version of the paper critic and below that is what I gained from speaking to other students and my tutors about my ideas and mockups.

What is the central issue?
Sexism towards women.

Is the central issue easy to identify?
Yes.

If so, why?
Use of text, butterfly imagery.

In regard to the issue what is the designer specifically commenting on and is this clear?
Behavioural attitudes towards women, insult disguised as a compliment.

Is the designer using Pathos (emotion), Logos (logic) or Ethos (authority of the presenter)?
Pathos.


Below are mockups of idea that I have started to work on. Each one doesn't have any references to the brief topic of NZ so that will need to be incorporated into the designs later on.

 

The above idea didn't work so well because it has no heading or tagline and is hard to decipher the meaning behind it. 

This idea was the strongest of the lot but the speech part of it seemed to date in the 20th century rather than the 21st. The image of the women with butterfly wings is strong but doesn't make sense when viewed without the speech. There was an idea mentioned that I use the typical NZ backyard as the background for my men. From that I gathered the idea that they would be thinking and talking of the girl rather than her being really there.

These two are the wrong direction for my topic. 

Week 2 Mockup Posters

Below are mockups of idea that I have started to work on. The men and women toilet symbols are place holders for pictures that will come later. These are for the interim critic in week 3.

 

The poster above is working off a previous drawing that combined the saying "No Free Lunch" and my idea of women in the workplace.

This poster design is also rifting off an earlier exercise where the word "Butterfly" and my topic were combined.

The above and below images are very similar but also very common ideas for a lot posters about the gender wage gap, which isn't quite what I was looking for for my topic. 

Week 1 Study of Poster Artists

Both of these posters are about abuse or assault in some form but are presented in very differing ways. The poster at the very top created impact by uses an overload of information in the form of stats. Where as the poster above uses simple but contrasting block images to convey the message of child abuse clearly and effectively. I think that the poster with much less writing is much more effective than one with too many words.

These two posters are of  different time periods, the one below from 2014 and the one on the right is from 1961. But yet both are about equally the rights for women in the work place. The 1961 poster uses the symbol of a scales that most people are familiar with to show that both the man and the women are equal as beings so therefore they should be equal when paid. The poster from 2014 uses the average difference in pay checks between men and women to reveal the gap in pay. This use of stats connects with the viewer because they are used to being paid for their own work and can see that women earning less isn’t good. Both posters are effective but the above one speaks to modern day people and can be related to.

Week 1 Narrowed Down Ideas

I have chosen to look at the wider topic of women in the work place. This means I can look through many different lens, such as;
- Gender
- From the perspective of women
- From the perspective of men
- The salaries
- Sexism
- Stereotypes
- Education
- Marriage
- Children (pregnancy)

Week 1 Ideas Brainstorm

Brainstorm for ideas for my Ihi Wehi;

Issue of women in the workplace:
Gender - Block colours, symbols of women/men, half and half. Striking colours.
Sexism - Historic looking, sepia tones, photographic.
Money/Salary

Issue of abuse:
Sexual Abuse/Rape (both women and men)
Family Violence - Photos with painted overlaid bruises, half with makeup on?
Racial Abuse - Faces with many colours, showing ancestry for each person, we are all a mix.

Issue of stereotypes:
Untrue stereotypes - Peeling back the layers of a persons exterior to show who they are inside.
Hurtful stereotypes

Voting:
Women's vote
Native's vote